Green Chemistry through collaborative innovation
The turning point has been reached. Most organizations are no longer debating whether they should do green chemistry or not, they are now trying to figure out HOW to do it. A technology that is truly green must (a) show environmental benefit (b) exhibit superior product performance and (c) be cost effective. Obviously using this criteria, there are no barriers to implementing green chemistry, "build a better mousetrap and people will beat a path to your door".
The delay for green chemistry technologies is not rooted in implementation, but in their invention in the first place. Innovation and creativity is needed not only in the beakers and flasks, but also on the organizations surrounding them. We need a new interdisciplinary approach to solving technical problems. This requires unprecedented collaboration between all sectors of society, industry, academia, government, and NGO's. This presentation will discuss the unique interplay of these various sectors, and illustrate where opportunities can be created.